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World Mag > WM Summer 2020 Resilient > Stronger together - Heineken Romania

Stronger together - Heineken Romania

Supporting the Front Line - Heineken Romania
Thank you to Heineken Romania
Thank you to Heineken Romania

At HEINEKEN, supporting the community is equally important as growing our business. During this difficult period, we at HEINEKEN Romania wanted to contribute to the joint effort to overcome the COVID-19 crisis. We decided that the strongest impact we can have is by supporting hospitals, medical staff and, implicitly, affected patients. At the beginning of April, we launched a local COVID-19 community support program with a total fund of + 1,500,000 RON.

We chose to get 100% involved: we got in touch with 5 local hospitals, in Bucharest and the 4 communities where our breweries are, as well as with the local authorities, in order to understand exactly what were the most pressing needs at the time. We purchased the necessary equipment (protection gear for hospitals staff, medical devices and systems) and delivered them to the 5 beneficiaries. As part of our COVID-19 community support program, we have also offered a donation to the Romanian Red Cross and we engaged our team into making individual contributions.

The first donation we made was the one for the Colentina Clinical Hospital in Bucharest. We purchased and donated an electronic emergency call system for intensive beds, much needed for patients in Intensive Care. The value of the purchase was 250,000 RON.

”We are going through an exceptional period, full of challenges and uncertainty. It is important for us, as a company, to support the communities of which we are part of. We wish to offer support to those affected and to the medical staff who are fighting daily with the effects of this pandemic.” 

– Dan Robinson, Managing Director –


It was an extraordinary mobilization from our team and the satisfaction we have equals it. In less than a month since we designed this plan, our donations have been delivered to hospitals that needed them. We are glad we could offer our support and we congratulate all those who gave a helping hand during this period – whether companies, associations or individuals.




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